Shop Small for the Holidays


Harrisonburg Downtown Renaissance welcomes you to our historic shopping district where you can shop for everyone on your list! You won’t find big box stores, long lines at the register, or mass-produced items in Downtown Harrisonburg. Instead, our streets are lined with charming local, independent stores ranging from art and clothing to outdoor recreation.

Why shop small? You’ll discover quality, one-of-kind, artisan items that you won’t find anywhere else. You’ll receive personalized attention from small business owners and employees who are knowledgeable about the products they sell. Most importantly, you’ll make a significant impact on our community by investing your money locally. When you spend $100 at local, independent businesses, $68 dollars gets returned to Harrisonburg’s economy. When you spend $100 at national businesses, only $43 gets returned to the city. When you buy a gift online, $0 gets returned. By shopping small, you’re investing in our schools, roads, and other services we use daily.

Help us create a downtown that we all love by investing money in our community and joining us for a special holiday experience downtown this season.

“Every time you spend money, you’re casting a vote for the kind of world you want.” – Anna Lappe

View the Expanded Virtual Guide

Includes Clickable Links to Purchase!

Download the 2021 Downtown Holiday Gift Guide as a PDF

As seen in the Daily News Record!

Holiday Gift Guide Shops

  1. Sage Bird Ciderworks
  2. Bittersweet Bakery
  3. Glen’s Fair Price
  4. Friendly City Food Co-Op
  5. The Frame Factory
  6. Horizon Gifts
  7. Walkabout Outfitter
  8. Friendly City Dance Room
  9. The Tuning Fork
  10. James McHone Jewelry
  11. Blue Ridge Dog
  12. OASIS Fine Art & Craft
  13. Shirley’s Gourmet Popcorn
  14. The Lady Jane
  15. withSimplicity
  16. Shenandoah Yoga
  17. Agora Downtown Market
    1. Alakazam Toys
    2. Charlee Rose Boutique
    3. Heartworn Vintage
    4. Lineage
    5. Rocktown Yarn
  18. Ten Thousand Villages
  19. Explore More Museum
  20. Dart Resale & Trade
  21. Hardesty-Higgins House
  23. Virginia Quilt Museum
  24. Green Hummingbird

More Downtown Holiday Gift Guides

A new guide is featured every week! Check back soon for more gift ideas from businesses in Downtown Harrisonburg.

Want more holiday fun? Make sure to check out these resources for more events and promotions in Downtown Harrisonburg this season:

Winter Wonderfest

The most magical day in Downtown Harrisonburg is back and bigger than ever! Join The Friendly City Merchants and Harrisonburg Downtown Renaissance Saturday, December 11, for Winter Wonderfest. Enjoy carriage rides, photos with Santa, carolers, holiday shopping, performances, a holiday movie, and more!

Shop Small & Win Big!

We’re making shopping small even sweeter this holiday season! Save your holiday shopping receipts from Downtown Harrisonburg businesses, because each week in December we’re drawing two lucky winners to win big in downtown gift certificates.

Handmade Holidays

Celebrate the holiday season in Downtown Harrisonburg! Make holiday decorations, gifts, and more at a variety of business locations throughout the month of December thanks to these workshops organized by the Friendly City Merchants group.

Thank you to our generous sponsors: