Are you a local business interested in setting up a booth at one of our downtown festivals this year?
See details below about 2023 opportunities.




2023 Vendor Events At-A-Glance
- Saturday, June 17, 2023 – Best.Weekend.Ever.
- Saturday, August 26, 2023 – JMU Block Party in the ‘Burg
- Saturday, October 7, 2023 – Skeleton Festival
- Saturday, December 2, 2023 – Winter Wonderfest
Please note that the events above are the ONLY events accepting vendor applications. There will be NO vendors for other annual events including Rocktown Beer & Music Festival, Independence Day Fireworks or Veterans Day Parade.
Join Our Vendor Mailing List
Interested in being a vendor for an event that is not currently taking applications? Subscribe to our vendor email list to be notified when vendor applications open.
HDR Event Vendor Policies & Procedures:
- Vendor fee payments must be received prior to the event date
- In order to be refunded their vendor fee, vendors must notify HDR that they need to cancel their vendor space no less than 10 business days prior to the event date. Cancellation requests made after the 10 business day deadline will not be refunded.
- All tents must be weighted!
- All HDR events will be held rain or shine.
- Vendors are responsible for bringing their own tent, tables, chairs, tent weights, and any other items needed as part of an outdoor event.
- Applications are accepted and reviewed on a first come, first served basis.
- Please allow 15 days for us to review your application and notify you of your approval status.
- Activities and displays must be appropriately family-friendly. Vendors that refuse to adhere to this policy will be asked to leave the event.
- Each exhibitor is expected to clean up and dispose of their own trash throughout the day and before leaving. When you pack up your booth and leave the event, nothing should be left behind in your booth space.
- Vendor spaces are 10’x10′ and up to 20’x10′ for food truck and trailer vendors. If more space is needed, you must purchase an additional space. No vendor may exceed the limits of their issued vendor space.
Information for Food Vendors
- Applications must include a copy of your health permit.
- Food Vendors must adhere to the regulations of the Virginia Department of Health (VDH). Applicants are responsible for coordinating any permits required by VDH. To obtain a license, contact the Health Department.
- Vendors are responsible for all clean up and removal of items from their booth at the end of the night. Food vendors that leave food residue or oil spills will be charged for cleanup.
- Vendors must provide their own extension cords (if electricity is requested), etc.
2023 Vendor Applications
Food and retail vendors must fill out an application to be approved to participate in the following festivals. Once applications have been approved, HDR will invoice your business the required fee to secure your slot. Spaces are available on a first-come, first-served basis. Please read the Policies & Procedures document for more details.

Best.Weekend.Ever.
Saturday, June 17, 2023 from 12 – 6 PM
Downtown’s newest, most exciting festival! Help create a downtown-wide block party where there is music, entertainment, and activities for all ages around every corner! From magicians and art markets to Sip & Stroll and live music, during Best.Weekend.Ever. the streets will close so people can roam with a drink in their hand and enjoy a wide variety of entertainment, local arts, and family-friendly activities all day. This free event attracts locals as well as families from throughout the Valley. After our 2021 inaugural event, attendees exclaimed that this event should happen every summer. Your support will make the streets come alive and showcase the best of what downtown has to offer.
Unlock Additional Marketing Benefits
Event sponsors receive premier booth space and business logo placement at this event. Visit our Sponsorship page to learn more about these opportunities, or contact Grace at grace.routhier@harrisonburgva.gov to create a package catered to your business needs.
APPLY TO BE A VENDOR:
Vendor Pricing
Single Booth (10′ x 10′): $120
Double Booth (20′ x 10′): $200
Food Truck or Trailer: $200
Vendors will be invoiced upon application approval.

JMU Block Party in the ‘Burg
Saturday, August 26, 2023 from 2:30 – 4:30 PM
As part of JMU’s Orientation, Block Party welcomes thousands of incoming freshmen to downtown Harrisonburg. Students walk from campus to Court Square— led by the award-winning Marching Royal Dukes, Harrisonburg’s Mayor, and the university President— to sample the best of downtown’s restaurants and retailers. It’s our way to give a Friendly City welcome to our newest residents!
Unlock Additional Marketing Benefits
Event sponsors receive premier booth space and business logo placement at this event. Visit our Sponsorship page to learn more about these opportunities, or contact Grace at grace.routhier@harrisonburgva.gov to create a package catered to your business needs.
APPLY TO BE A VENDOR:
Vendor Pricing
Single Booth (10′ x 10′): $100
Double Booth (20′ x 10′): $150
Food Truck or Trailer: $150
Vendors will be invoiced upon application approval.

Skeleton Festival
Saturday, October 7, 2023 from 2 – 5 PM
Harrisonburg’s pre-Halloween party! Simultaneous activities are planned to provide fun for all ages. This event creates a festival atmosphere throughout downtown and includes everything from trick-or- treating at downtown businesses to costume contests, arts-and-crafts activities, music, games, photobooths, and performances. As a vendor at this event, you help us throw one of the most beloved events of the year and gain exposure to over 5,000 costumed kiddos, families, and pets.
Unlock Additional Marketing Benefits
Event sponsors receive premier booth space and business logo placement at this event. Visit our Sponsorship page to learn more about these opportunities, or contact Grace at grace.routhier@harrisonburgva.gov to create a package catered to your business needs.
APPLY TO BE A VENDOR:
Vendor Pricing
Single Booth (10′ x 10′): $100
Double Booth (20′ x 10′): $150
Food Truck or Trailer: $150
Vendors will be invoiced upon application approval.

Winter Wonderfest
Saturday, December 2, 2023 from 12 – 6 PM
Help families and shoppers kick-off the holiday season with a Saturday full of winter wonder. Attendees are invited to Sip & Stroll and shop while taking part in family-friendly activities such as voting for their favorite creations in our annual Gingerbread House Build-off, touring downtown in a horse-drawn carriage, visiting with Santa & Mrs. Claus, and much more. The day is capped off with the City of Harrisonburg’s annual Holiday Parade and tree lighting. Surprises will be tucked away in businesses and throughout downtown as attendees walk around and take in the magical holiday atmosphere as a community.
Unlock Additional Marketing Benefits
Event sponsors receive premier booth space and business logo placement at this event. Visit our Sponsorship page to learn more about these opportunities, or contact Grace at grace.routhier@harrisonburgva.gov to create a package catered to your business needs.
APPLY TO BE A VENDOR:
Vendor Pricing
Single Booth (10′ x 10′): $120
Double Booth (20′ x 10′): $200
Food Truck or Trailer: $200
Vendors will be invoiced upon application approval.