We believe in the power of place and celebrate bringing the community together. Together we can create a vibrant future built on love for our downtown. Together we are Downtown Harrisonburg.

Back the ‘Burg is Happening Now!

Your annual end-of-year gift will sustain the momentum we created in 2022 and create a beautiful, vibrant future for Downtown Harrisonburg. Friends of Downtown are making an investment in our community and helping Harrisonburg Downtown Renaissance support small businesses and create a special place where neighbors can come together and enjoy our hometown.

Your words of encouragement. Your fierce commitment to buying local. Your donations to HDR. Everything makes a difference. Thank you!

Our Gift for Being a Friend

During the Back the ‘Burg campaign, donors can opt-in to receive this limited-edition “Downtown That Love Built” coaster as a thank-you gift.

Perfect for any coffee or end table!

Donate as a Community Member

When you support the downtown that you love, you can receive the following recognition gift:

  • An HDR window decal.

Tax Information

The amount of the contribution that is deductible for tax purposes is limited to the excess of any money contributed by the donor over the value of goods or services provided by the charity.  Please consult your tax advisor regarding the deductibility of your contribution. Harrisonburg Downtown Renaissance has been approved by the IRS as a 501(c)(3) non-profit corporation.

$1 HDR Window Sticker

Sponsor an Event

Downtown’s vibrant events are made possible through partnerships with area businesses, and annually draw thousands of attendees to downtown Harrisonburg. By sponsoring our events, you’re aligning your business with a respected organization that delivers quality events and an engaged audience. Some perks for being an event sponsor include:

  • Your business logo on digital and print collateral
  • Social media and newsletter shout outs
  • Booth space at festival events
  • Free and discounted event tickets

Custom packages are also available. Contact Grace Routhier to discuss details.

Donate as a Downtown Business Owner

We support all Downtown Harrisonburg businesses through our work, but we do provide some special perks for businesses who support us as well!

New Business Friends: $100 First Donation
Nonprofits and Microbusinesses: $100 Annual Donation
Renewing Business Friends: $250 Annual Donation

HDR is not a membership organization and promotion of downtown businesses and participating in our programs is not exclusive to Friends; however, we do have some perks just for you:

  • Eligible to participate in our Downtown Dollars downtown-wide gift certificate program. Your business will be listed online as well as on the flyer that is included with every certificate sold so customers know they can spend them with you.
  • Eligible for inclusion in our annual holiday gift guide (the printed DNR insert and digital guide) and can receive free professional photographs of your merchandise.
  • Eligible to participate in all Taste of Downtown promotions, including the annual Downtown Dining Guide. 
  • Eligible to enter a float for free in the annual Veterans Day parade.
  • Eligible for candy for trick or treating during our annual Skeleton Fest.
  • Prioritized in content development, newsletter content, social media campaigns and posts, and media pitches.
  • Eligible to participate in the Sip and Stroll license during applicable events.
  • Listed as donors on our website and in our annual report.

Learn about the impact HDR has on the downtown community:

Hear from Downtown businesses about why they Back the Burg & how having HDR in their corner has made a difference: