HDR’s annual events attract a unique and diverse audience. These vibrant events are made possible through partnerships with area businesses, and annually draw thousands of attendees to downtown Harrisonburg. By sponsoring our events, you’re aligning your business with a respected organization that delivers quality events and an engaged audience.

Use the arrows to flip through the 2024 Sponsorship packet below, or click here to open the document in a new browser tab.

Sponsorships range from presenting sponsorships to booth displays. Let us customize your level of recognition. Contact Grace Routhier to discuss details.

HDR is committed to working within local, state, and CDC guidelines when it comes to planning safe events for the community. We reserve the right to modify, reschedule, or cancel events in order to protect public safety at any time. Confirmed sponsors will be notified when events are canceled or rescheduled and will be given an opportunity to convert their current sponsorships to other opportunities or a Friends of Downtown donation.

Thank you for understanding as we try to navigate fundraising for the sustainability of our organization with event planning challenges during a pandemic.


The downtown Harrisonburg brand is energetic, friendly, innovative and successful – be a part of our culture.

A variety of events occur throughout the entire year, allowing you to choose the time and demographic audience that works best for your marketing strategy.

Your brand will receive big exposure beyond the event through our partnerships with radio, television, and HDR’s website and social media pages.

HDR events have been community favorites for years. On-site exposure and interaction with attendees is a great way to build your brand.