HDR Store

HDR offers a variety of merchandise, from gift certificates to event tickets. By purchasing these items, you are supporting our mission and demonstrating your love for downtown.

Downtown Dollars

COVID-19 UPDATE: If you wish to support downtown businesses or HDR directly during the COVID-19 pandemic, please consider purchasing gift cards directly from small businesses or making a donation. Some businesses are currently only accepting credit cards or contactless payment, please contact businesses in advance to confirm accepted payment methods if you plan to spend Downtown Dollars with them at this time.


Pendleton Community Bank, located at 57 S. Main Street, is the new sales location for Downtown Dollars. Please contact them at 540.214.2070 if you have any questions regarding orders or expired gift certificates.

Downtown Dollars are accepted at the following businesses:

Agora Downtown Market
Becky Bartells Massage Therapy
Bella Luna Wood-Fired Pizza
Billy Jack’s Wing & Draft Shack
Black Sheep Coffee
Blue Ridge Dog
Boboko Indonesian Cafe
Bring Your Own
Broad Porch Coffee
Brothers Craft Brewing
Capital Ale House
Charlee Rose Boutique
Court Square Theater (Arts Council of the Valley)
Dance Room Collective
El Paisano Bakery
Explore More Discovery Museum
Finnigan’s Cove
Friendly City Food Co-op
Friendly Fermenter
Glen’s Fair Price
The Golden Pony
Green Hummingbird
Harrisonburg Downtown Renaissance
Harrisonburg Farmers Market
Heartworn Vintage
Horizon Gifts
Hotel Madison
Hugo Kohl Jewelry
Ice House Studios
Indian & American Café
Jack Brown’s Beer & Burger Joint
James McHone Jewelry
Jimmy Madison’s
Kline’s Dairy Bar
The Lady Jane Shop
Larkin Arts
Laughing Dog T-Shirts & Gifts
Magnolia’s Taco
Midtowne Market
Montpelier Restaurant & Bar
New Creation
OASIS Fine Art & Craft
Pale Fire Brewing Company
Restorative Massage Therapy
Rocktown Gift Shoppe
Rocktown Bicycles
Rocktown Kitchen
Shenandoah Bicycle Company
Shenandoah Yoga
Shirley’s Gourmet Popcorn
Sparrow’s Flowers
Taj of India
Ten Thousand Villages
The Center
The Frame Factory
The Isle Company
The Mark-It
The Yellow Button
Union Station
Urban Hair Co.
Virginia Quilt Museum
Walkabout Outfitter

Additional information

Weight 0.01 oz

$10, $15, $20, $25


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Downtown Dollars

Product Details:

FROM $10.00

Downtown Dollars are gift certificates that are accepted at more than 60 downtown locations! When purchasing online, you can select the pick-up option or choose to have gift certificates mailed to you. All sales are handled by Pendleton Community Bank, located at 57 S. Main Street.

Pendleton Community Bank’s office hours for sales and pick-up are:

Monday -Thursday 8:30am – 5pm
Friday: 8:30am – 6pm
Saturday: 8:30am – 12pm
Sunday: Closed

Please allow 24 hours for online orders to be fulfilled before pick up.
For large bulk orders, please order online at least 2 days ahead of time or call 540.214.2070 if you will be paying by cash or check.