Sponsorships

By becoming a Community Sponsor, you’re aligning your business with a respected organization that delivers quality events and attracts an engaged audience.

HDR’s annual events and promotions attract a unique and diverse audience. These vibrant events and celebrations are made possible through partnerships with area businesses, organizations and local government. They annually draw thousands of people to Downtown Harrisonburg.

Use the arrows to flip through the 2026 Sponsorship packet below, or click here to open the packet in a new tab.

Sponsorships range from presenting sponsorships to booth displays. Let us customize your level of recognition. Contact Andrea Dono to discuss details.

Benefits of Partnering with HDR

The Downtown Harrisonburg brand is energetic, friendly, innovative, and welcoming. Be a part of our culture!

  • Support events that match your engagement strategy and your schedule

  • Get extensive exposure through our network and local media

  • Interact face-to-face with attendees of our community’s favorite events

View Sponsorship Packet in New Tab

The 2026 sponsorship packet is up to date with the categories and investment levels.  We will be updating the 2025 statistics soon.  Please stay tuned for exciting new categories we will release at the beginning of 2026!


HDR is committed to working within local, state, and CDC guidelines when it comes to planning safe events for the community. We reserve the right to modify, reschedule, or cancel events in order to protect public safety at any time. Confirmed sponsors will be notified when events are canceled or rescheduled and will be given an opportunity to convert their current sponsorships to other opportunities or a Friends of Downtown donation.

Our 2025 Sponsors