Downtown Master Planning

Harrisonburg's first downtown master planning process

We teamed up with the City of Harrisonburg and a few talented consultants experienced in downtown planning so we can lead a process that starts with a community-driven vision for the future of downtown and ends with a plan for how to achieve that vision. There will be multiple ways for community members to contribute to the conversation and participate in creating this vision for the next 20 years of Downtown's evolution. 

2020 Accomplishments and Projects

Our Friends help make it all possible

Now that 2020 is behind us, we wanted to share some of the projects and accomplishments we’re most proud of from the past year. This was all made possible through the generous support of our donors and sponsors — if you’re a fan of what we’ve done in 2020 and want to see more in 2021 and beyond, consider becoming a Friend of Downtown!

Downtown Harrisonburg Online Shopping Directory

Support small businesses when shopping online!

Shopping online doesn't have to mean logging onto Amazon! Plenty of downtown Harrisonburg merchants are ready to take your online orders with just a click. Check out our directory of downtown online shopping, shipping, and curbside pickup options:

Black and Brown-Owned Businesses in Downtown Harrisonburg

Support Local Black and Brown Entrepreneurs!

We’ve compiled this directory with the help of Black and Brown Owned Businesses – Shenandoah Valley on Facebook and the Harrisonburg-Rockingham Chamber of Commerce to make it easier for you to find and support businesses owned by Black and Brown entrepreneurs in Downtown Harrisonburg!

To add your business to this directory, please email hdr@harrisonburgva.gov.

Sign Up For the HDR Newsletter

Downtown News, Updates, Events and More — Straight to Your Inbox

The newsletter goes out every other week, and we may also send you an occasional email between newsletters if there's something really cool or important happening downtown. You can see an example of a recent newsletter here!

Explore Downtown

Voted "Best Thing About Harrisonburg" by Daily News-Record Readers

Explore nearly 40 restaurants, one-of-a-kind shops and fun attractions for everyone!

Let the Art Meet You Where You Are: Arts Incarnate’s New Expansion

Arts Incarnate is associated with the Church of the Incarnation, an Anglican church located on Liberty Street. Although Arts Incarnate is associated with a church, their commissioned artists do not need to be Christian. Their criteria for art for submission and commissioning is that the art must convey beauty, truth, or justice. Arts Incarnate and the Church of the Incarnation will be moving to their new location, 87 S Mason St, later this fall. The new location will feature a custom-built gallery for commissioned artists and the sanctuary will be repurposed as a music hall for concerts and the performing arts.