Harrisonburg-Rockingham Small Business Resilience Grant

Apply for a grant (up to $5,000) to support your small business during the COVID-19 pandemic

HDR has worked in partnership with the Harrisonburg-Rockingham COVID-19 Business Support Taskforce to coordinate support and resources for businesses in the Harrisonburg and Rockingham area in response to the COVID-19 pandemic. The Taskforce has raised $50,000 for small business grants for quick distribution to downtown Harrisonburg, City of Harrisonburg, and Rockingham County businesses. This fund would not be possible without the generous donation of F&M Bank. Maximum grant amounts are $5000. This is not a loan.

Support Downtown Businesses With #EverydayHVA!

Keep up with your daily routine for a chance to win downtown gift cards.

How many times a week would you normally go out for a cup of coffee, a happy hour special, or a weekend shopping spree in Downtown Harrisonburg? Calculate the amount of times you would purchase an item, meal, or use any other service downtown in a month and use that money to help support your favorite business by buying a gift card online. We'll draw two winners a week to receive a $25 gift card to the downtown business of their choice! Plus, keep track of your support with awesome coloring pages from local artist Hannah Johnson.

Sign Up For the HDR Newsletter

Downtown News, Updates, Events and More — Straight to Your Inbox

The newsletter goes out every other week, and we may also send you an occasional email between newsletters if there's something really cool or important happening downtown. You can see an example of a recent newsletter here!

Covid-19 Business Resources

Financial, technical, and community resources and assistance for small businesses

Main Street organizations like Harrisonburg Downtown Renaissance have an essential role to play in supporting businesses during this difficult period. As such, we’ll be posting and updating small business resources on this page as they become available. HDR staff is here for you! Together, we will make sure the heart and soul of our community – Downtown Harrisonburg – is here when we come back.

Denton Building Resources

Learn how you can get involved

The Denton Building is being considered for demolition as part of our judicial system’s future expansion. Here are the presentations and a recap from our January 21 Denton Building Community Informational Session with Dr. Carole Nash at Hotel Madison, as well as more information on how you can get involved.

Building a Downtown Together

Get involved and be a part of downtown's success story.

Everyone benefits from a prosperous, vibrant downtown. Our community was a much different place when HDR got started than where it is today.  Downtown’s success comes from having an organization lead the charge and having the support and participation of dedicated customers, partners, business owners, and volunteers. 

Together, we keep downtown’s momentum going. Help continue writing downtown’s success story by getting involved in our organization.

Catching the Curve: Community Support in the Time of COVID-19

By Katie Mitchell — As you’re well aware, downtown Harrisonburg’s response to the COVID-19 has been swift, thorough, and multifaceted. People of all backgrounds and businesses of all kinds are putting their heads and hearts together to innovate ways to keep local businesses afloat and Harrisonburg residents healthy and supported. As one business after another announced changes to their regular hours, curbside service, or closures, HDR threw together a directory to organize all that information. Businesses have begun offering their space for COVID-related  community needs, and ordinary people have organized grassroots initiatives to promote local business and advocate for residents who are struggling to make ends meet. During a time when we are physically isolated from one another, the heartache of this collective struggle vibrates in a way that brings us closer together.