Build-a-Bouquet Galentine's Day Flower Tour

Walk around Downtown Harrisonburg and explore your favorite shops while building your own bouquet with flowers from Sparrow's Floral Design.

Looking for a fun day out with the girls? Celebrate Galentine's Day with your favorite shops in Downtown Harrisonburg.

Each $25 ticket includes a cute mason jar with a bow, 10 stems of flowers and fillers from Sparrow's Floral Design, and directions on how to care for your new, beautiful floral arrangement.

Pickup your own jar from Sparrow's Floral Design and then follow the map to 10 of Downtown's unique businesses. (This is very similar to the popular Cookie Tour).

The Love that Downtown Built: Valentine's Day Giveaway

Submit your love story and receive a Valentine from HDR!

Calling all lovebirds and romantics! Do you have a love story in which Downtown Harrisonburg played a role?

  • Did you meet your fiancé while working late at Finnigans Cove Seafood Bar and Grill?
  • Did you have your first date with your forever person at Court Square Theater?
  • Did you celebrate a special anniversary at the Joshua Wilton House?
  • Did you adopt your beloved fur baby after locking eyes in the Cat's Cradle window?
  • Did you get married at the Court House?
  • Did you take engagement photos in front of a downtown mural?
  • Did you meet a roommate who became your lifelong best friend at Urban Exchange?
  • Or maybe, you’re like us, and your love story highlights all the little things that made you and continue to make you fall more in love with Downtown Harrisonburg.

We invite you to share your stories of love (romantic, platonic, family, etc.) with us in honor of Valentine's Day! We will be compiling these stories and sharing our favorites on Tuesday, February 14 on our blog and social media.

Submit your story using the link below and receive a Valentine from HDR as a thank you (while supplies last). One lucky submitter will also win a $25 Rocktown Kitchen gift card, for their next outing in Downtown Harrisonburg.

Get Ready to AMP Up Harrisonburg!

We have been selected for a $90K grant from the Levitt Foundation to put on a FREE, three-year live music series downtown starting in 2023!

Harrisonburg was selected as a Levitt AMP series grant recipient and will be hosting 10 free, live music concerts in 2023, 2024, and 2025! We have been awarded a $90,000 matching grant to produce this three-year concert series. This means we need to raise $90,000!

Our work starts NOW! Will you help us reach our fundraising goal? 

If you are excited about free, live music coming to Downtown Harrisonburg, consider making a gift today. Want to be even more involved in the upcoming shows? Sign up here to learn more about volunteer and event sponsorship opportunities coming soon.

Bands and promoters can send booking inquiries to Please note – due to the high volume of emails, we will not be able to respond to all inquiries but our team will review all submissions.

2023 Event Sponsorships Available

Download our sponsorship packet to see a full list of available opportunities and sponsor benefits.

Be a part of some of the most anticipated events in Harrisonburg including Skeleton Fest, Veterans Day Parade, Winter Wonderfest, and Cookie Tour. View our sponsorship packet and contact us to learn more.

2022 Downtown Dining Guide

Get a Taste of What Downtown Harrisonburg Has to Offer!
The Valley’s deep and diverse history, food, and agriculture have always been an important thread in the fabric of downtown. Get a taste of the variety of dishes this rich heritage brings to Virginia’s first Culinary District with this new guide.

Downtown Harrisonburg 2022 Digital Magazine

Dine in Virginia's first culinary district, shop small, and explore downtown's arts & culture district.

Download this PDF guide to start planning your own adventure today! Now updated for 2022.

Harrisonburg Downtown Art Walk

Explore Public Art in Downtown Harrisonburg

Use this mobile-friendly interactive map to discover nearly 30 murals, sculptures, mosaics, and more that make up downtown's thriving public art scene.

Downtown Harrisonburg Online Shopping Directory

Support small businesses when shopping online!

Shopping online doesn't have to mean logging onto Amazon! Plenty of downtown Harrisonburg merchants are ready to take your online orders with just a click. Check out our directory of downtown online shopping, shipping, and curbside pickup options:

Black and Brown-Owned Businesses in Downtown Harrisonburg

Support Local Black and Brown Entrepreneurs!

We’ve compiled this directory with the help of Black and Brown Owned Businesses – Shenandoah Valley on Facebook and the Harrisonburg-Rockingham Chamber of Commerce to make it easier for you to find and support businesses owned by Black and Brown entrepreneurs in Downtown Harrisonburg! To add your business to this directory, please email

Sign Up For the HDR Newsletter

Downtown News, Updates, Events and More — Straight to Your Inbox

The newsletter goes out every other week, and we may also send you an occasional email between newsletters if there's something really cool or important happening downtown. You can see an example of a recent newsletter here!

Explore Downtown

Voted "Best Thing About Harrisonburg" by Daily News-Record Readers

Explore nearly 40 restaurants, one-of-a-kind shops and fun attractions for everyone!

Vote for Downtown Harrisonburg: Best of Virginia Voting Guide

Voting is now open for Virginia Living's Best of 2023. It's no surprise to locals that several Downtown Harrisonburg businesses and attractions have made the nomination list, but we need your help in order to help these nominees place at the top.