Creating a downtown we all love.

HDR brings ideas and people together, helping to create an exciting and attractive place to live, work and invest. We find new uses for old buildings, fill the year with festivals, beautify downtown and help businesses thrive.

A vibrant downtown benefits the entire city and our success depends on people like you. Over the past 15 years, we have changed downtown into a place where people choose to be. When we started, people came here with one stop in mind, now the entire downtown is the destination, earning national recognition as a Great American Main Street Award winner and HDR as a leader in revitalization. Together, we keep downtown’s momentum going.

New: Downtown Destination Grant

Applications are due August 24

HDR is inviting community members, organizations, and businesses with an innovative idea for making downtown an attraction to apply for a grant to help us achieve this goal. Proposals are expected to vary from physical additions to public spaces – art installations and parklets – to events that would highlight the unique character of Harrisonburg, to anything that encourages connections and draws people throughout our vibrant downtown. 

Skeleton Fest

Harrisonburg's pre-Halloween party blends aspects of Halloween and Dia de los Muertos in a big, community celebration. Activities kicks off with trick-or-treating at downtown businesses from 4-6pm, and culminates with a fun, all-ages party at the Turner Pavilion & Park. The festival features kid, dog, and adult costume contests; arts and crafts activities; a community ofrenda; food trucks; DJ dance party; light show; wacky shacks, goober blobs, and whisker biscuits.

Oprah Winfrey, Bono and Ten Thousand Villages

How big of an impact can you have in helping people in need internationally by shopping and volunteering with a local Harrisonburg business? A lot. Just ask Carmen Miller, a sales associate with Ten Thousand Village – a fair trade nonprofit and retail boutique in the heart of Downtown Harrisonburg.

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