Downtown Master Planning

Harrisonburg's first downtown master planning process

We teamed up with the City of Harrisonburg and a few talented consultants experienced in downtown planning so we can lead a process that starts with a community-driven vision for the future of downtown and ends with a plan for how to achieve that vision. There will be multiple ways for community members to contribute to the conversation and participate in creating this vision for the next 20 years of Downtown's evolution. 

2021 Graduation Insider

Congratulations to the Class of 2021!

Make a plan to include downtown in your graduation celebration. Check out our insider guide for information about dining, shopping, activities, parking, and special promotions during graduation weekend.

Follow Downtown Harrisonburg on Facebook and Instagram for the most up-to-date news and announcements, and tag @downtownharrisonburg to get featured on our page!

2020 Accomplishments and Projects

Our Friends help make it all possible

Now that 2020 is behind us, we wanted to share some of the projects and accomplishments we’re most proud of from the past year. This was all made possible through the generous support of our donors and sponsors — if you’re a fan of what we’ve done in 2020 and want to see more in 2021 and beyond, consider becoming a Friend of Downtown!

Downtown Harrisonburg Online Shopping Directory

Support small businesses when shopping online!

Shopping online doesn't have to mean logging onto Amazon! Plenty of downtown Harrisonburg merchants are ready to take your online orders with just a click. Check out our directory of downtown online shopping, shipping, and curbside pickup options:

Black and Brown-Owned Businesses in Downtown Harrisonburg

Support Local Black and Brown Entrepreneurs!

We’ve compiled this directory with the help of Black and Brown Owned Businesses – Shenandoah Valley on Facebook and the Harrisonburg-Rockingham Chamber of Commerce to make it easier for you to find and support businesses owned by Black and Brown entrepreneurs in Downtown Harrisonburg!

To add your business to this directory, please email

Sign Up For the HDR Newsletter

Downtown News, Updates, Events and More — Straight to Your Inbox

The newsletter goes out every other week, and we may also send you an occasional email between newsletters if there's something really cool or important happening downtown. You can see an example of a recent newsletter here!

Explore Downtown

Voted "Best Thing About Harrisonburg" by Daily News-Record Readers

Explore nearly 40 restaurants, one-of-a-kind shops and fun attractions for everyone!

Friendly Faces of the Friendly City: Mary Yoder at Dart Resale and Trade

Even during the pandemic, the friendly city of Harrisonburg has seen several stores open and flourish, one of which being Mary Yoder’s Dart Resale and Trade store located on South Liberty Street. Downtown, one can find a few secondhand clothing stores, but Dart is the first to really take off with the buy-sell-trade system Yoder utilizes.