Cookie Tour Tickets on Sale Now!

The sweetest tour of Downtown is back December 14th

Browse downtown shops & festivities and make plans to stop at every location on the tour to build your own plate of locally-made holiday cookies.

Cookie Tour tickets cost $15. Only 200 tickets are available for purchase (online only). Get them while they last!

Back the 'Burg

We believe in the power of place. Together we create a vibrant future built from a love of this place. We are Downtown Harrisonburg.

Thank you to all of our 2019 Friends of Downtown! Because of you and your generous support we have been able to make downtown Harrisonburg the place we all love to gather, celebrate and enjoy our home town. We have big plans for 2020 but we need your help to make it happen. To help us kick off our campaign, Flora Pettit PC has agreed to match $.50 for the first $1000 donated. Extend your contribution when you donate today!

Water Street Beautification Project

These improvements will be right up your alley

If you walked down the alleyway between Beyond and Finnigan’s Cove recently, hopefully you enjoyed the surprise you encountered! Clean sidewalks covered in a stenciled design, new wooden trash cans, new wooden planters with maple tree saplings, decorative lights on the branches, and a new trash system for Finnigan’s. This was one of the most exciting projects HDR’s staff and volunteers were able to work on and we wanted to tell you about some of the behind-the-scenes work that made this awesome beautification project happen.

Explore Downtown

Voted "Best Thing About Harrisonburg" by Daily News-Record Readers

Explore nearly 40 restaurants, one-of-a-kind shops and fun attractions for everyone!

Building a Downtown Together

Get involved and be a part of downtown's success story.

Everyone benefits from a prosperous, vibrant downtown. Our community was a much different place when HDR got started than where it is today.  Downtown’s success comes from having an organization lead the charge and having the support and participation of dedicated customers, partners, business owners, and volunteers. 

Together, we keep downtown’s momentum going. Help continue writing downtown’s success story by getting involved in our organization.

Explore More Night at the Museum


Voted the best charity event in the Shenandoah Valley by Virginia Living Readers!

grace+main coffee shop Welcomes Harrisonburg Residents

By David Tremain — Located inside Hotel Madison on the corner of Grace Street and Main Street, grace+main coffee shop welcomes JMU students and faculty and city residents to their morning cups of happiness.