General ticket sales start online and at select sales locations on Monday, May 1. Tickets will be available at sales locations until Thursday, July 27, and online until the morning of Saturday, July 29, unless all 5,000 tickets are sold out.

Past ticketholder can purchase their 2023 Friendly City Fortune raffle ticket early and be entered into an exclusive drawing on May 1 for $1,000 cash + 5 FREE tickets. The presale begins Friday, April 28, and is online only. Ticketholders will receive an email with the exclusive link.

Your ticket numbers will be located at the bottom right corner of your ticket. Online ticket purchasers will be able to download a PDF of their ticket on the confirmation page and in the confirmation email. Your ticket numbers are divided by a “-“. For example, like in the image below, if at the bottom righthand corner you see 0000-5000, your two numbers are 0000 and 5000.

It’s simple! If you buy your Friendly City Fortune raffle ticket by midnight the night before the Early Bird drawing date, you will be entered to win cash and additional raffle tickets in a bonus prize drawing.

So, if you are a previous raffle ticket holder and purchase a ticket online between April 28 and 11:59 PM on April 30, you will be entered into the Early Bird drawing on May 1, along with the three additional Early Bird drawings on May 19, June 23 and July 14, and the main raffle on July 29. Plus, every ticket has TWO different numbers that could be called, doubling your chance to win!

If you win during an Early Bird drawing, your ticket number is still eligible for other Early Birds and any of amazing the prizes on July 29, plus you will have additional entries into the raffle!

Steven Toyota (Harrisonburg)

2970 S Main St.
Monday – Friday 9 am – 7 pm
Saturday 9 am – 6 pm
Sunday 12 – 5 pm
Cash Only

Pendleton Community Bank (Downtown Harrisonburg)

57 S Main St
Lobby Hours
Monday – Thursday 9 am – 4 pm
Friday 9 am – 5 pm
Saturday & Sunday Closed
Drive-Thru Hours
Monday – Friday 8 am – 5 pm
Saturday & Sunday Closed
Cash, Credit, or Check

Pendleton Community Bank (Route 33)

41 Monte Vista Dr
Lobby Hours
Monday – Thursday 9 am – 4 pm
Friday 9 am – 5 pm
Saturday & Sunday Closed
Drive-Thru Hours
Monday – Friday 8 am – 6 pm
Saturday 8 am – 12 pm
Sunday Closed
Cash, Credit, or Check

Jon Henry General Store (New Market)

9383 N Congress St
Open Daily 9 am – 6 pm
Cash, Credit, or Check

Rockingham Cooperative Ace Hardware (Bridgewater)

601 N Main Street
Monday – Friday 8 am – 6 pm
Saturday 8 am – 5 pm
Sunday Closed
Cash or Check Only

NEW: Myers Ford (Elkton)

13959 Spotswood Trail
Monday – Friday 8 am – 6 pm
Saturday 9 am – 4 pm
Sunday Closed
Cash or Check Only

To see a full list of prizes, scroll up, or click on this link.

Buy your tickets early to be eligible for our Early Bird drawings. May 1 (exclusively for past ticket holders), May 19, June 23 & July 14 we’ll be giving away $1000 and FIVE free tickets.  Buy your tickets before those dates to be automatically entered! Early Bird winners are still eligible for the main drawing on July 29.

There are three ways that you can get free raffle tickets!

1. When you purchase nine tickets, you get a tenth free! The tenth ticket will automatically be sent to you if you purchase your tickets in one transaction. If you spread out your purchases during the raffle season, please email downtownharrisonburg@gmail.com for your bonus ticket.
2. You can win additional tickets by purchasing your ticket early! All tickets purchased by midnight the day before the Early Bird drawings (May 19, June 23 & July 14) will automatically be entered to win $1,000 cash and five free raffle tickets. Click “How do Early Bird Drawings work?” to learn more.
3. Raffle tickets are being given away this season from our media partners at iHeart Media and Harrisonburg Radio Group. Listen to local stations around the Early Bird drawings to learn how to enter.

No! You do not need to live in Harrisonburg, or even Virginia, to enter the Friendly City Fortune raffle! Tickets can be purchased online from anywhere in the United States here.

If you win a prize that you do not want, you can instead accept half the cash value of the prize as your award. For example, if you win the 12-Chicken Capacity Coop and opt to take the cash payout, you will get half of the MRSP value of $1,499.99 as a check (~$750).

Proceeds from the Friendly City Fortune go towards HDR’s mission to build Downtown Harrisonburg as a destination where businesses thrive and people enjoy memorable experiences. Here is some of what past raffle proceeds have helped fund:

• Small Business Assistance – small businesses can apply for Bricks & Clicks grants through HDR that help improve their marketing and build their business as a downtown destination. Past recipients include:
  • Dinamic Cuts – modernized its business operations with a new Point of Sale System to help with bookkeeping and easy payments, online scheduling, and a new sign
  • Bittersweet Bakery – installed a walk-up window for improved customer pick-up service
• Beautification Projects – we strive to make downtown a beautiful space with public art and other projects
  • Language of Love sculpture – located behind the Arts Council building, the vision for the installation was for the piece to be a welcoming area where people could sit and enjoy lunch or coffee or children could play on it. It is teeming with people on nice days and during the farmers market so we are excited it was a bit hit!
  • Northern Gateway Installation – we are contributing funds and time towards the development of a new installation near Merge Coffee to welcome visitors from the north side of town into downtown
  • Committee of Joy Projects – this committee is working on miniature installations for public viewing
• Festivals & Events – HDR puts on a series of annual events that help bring the community together including the Independence Day Fireworks. HDR partners with the City of Harrisonburg to have a firework celebration for public viewing and raffle proceeds help make sure that the display is spectacular.
• Showcasing Downtown Harrisonburg – from holiday campaigns, commercials, and dining guides, we are able to showcase the wonderful asset that Downtown Harrisonburg is to our local and neighboring communities through raffle proceeds

What are we looking to fund this year? Here are some of the projects that are on the horizon:

• Even more downtown mural art to reflect downtown’s vibrant culture
• Implementing an accessible downtown initiative to make downtown more welcoming to people with disabilities
• Updated light pole banners project featuring duck designs from local students

Each $100 raffle ticket gives you TWO numbers to win cars, trips, cash, and more on Saturday, July 29!

Plus, all proceeds benefit Harrisonburg Downtown Renaissance’s mission to build downtown Harrisonburg as a destination where independent businesses thrive and people enjoy memorable experiences. It’s a win-win!