Congratulations to all our winners! We look forward to seeing you in 2022!

2021 Prize Winners:

The 2021 Friendly City Fortune Raffle is generously supported by:

Great odds for a great cause.

Purchasing a Friendly City Fortune ticket is a win-win!

Your purchase of a Friendly City Fortune raffle ticket supports HDR, a 501c3 nonprofit organization, and the projects and programs that achieve our mission to build downtown Harrisonburg as a destination where independent businesses thrive and people enjoy memorable experiences. Here are some of the ways we do this:

Happy business owners celebrating together and holding up shop small signs


We offered businesses “Bricks & Clicks” – customized expert assistance in marketing, e-commerce, web design, interior design and business plan adjustments along with grants to help them make adjustments to survive the pandemic.


Our Alley Beautification Project transformed the path that links Court Square and Water Street with handmade planters and trash receptacles made by local wood workers. We published a new downtown magazine for nearby hotels and tourist destinations to attract more visitors downtown. Coming soon – a new sculpture that will be installed near the LOVEworks Sculpture and an online public art tour & brochure. Photo by Molly Whitmore

Downtown Harrisonburg outdoor renovation alley
Agora Downtown Market Sign


In February 2020 we hosted “Bingo is Life,” Harrisonburg’s free family bingo gameshow event at Court Square Theater. Pre-Covid, we produce popular, community-building events, such as Skeleton Fest, Cookie Tour, and Friendly City Fourth on July 4th . While our events were on hold last year, we are starting to plan our summer and fall events now and can’t wait to welcome you back downtown!



Since March, we have been helping downtown businesses survive the pandemic. We developed the $100,000+ Small Business Resilience Grant program with our partners; sending weekly emails with grant opportunities, guidelines, and other important resources. HDR worked with the City to set up a few dozen Quick Pick Up Parking Spots; launched two Support Local campaigns – including #EverydayHVA where people could win $25 gift certificates; and launched an online concert series called Sofapalooza that helped fund the Resilience Grant as well as supported local musicians. Photo by Mike Miriello