Friendly City Fortune Logo


Are you one of our lucky winners? Here’s what comes next:
1) Hold tight! DO NOT come to Pale Fire Brewery or the HDR offices. You will not be able to claim your prize today.
2) No need to reach out to us — we will reach out to you! All winners will receive an email confirmation from HDR today after the raffle drawing ends.
3) The HDR team will then follow up with each winner individually on Monday Oct. 12 or Tuesday Oct. 13 with next steps for claiming your prize. We’ll get your prize in your hands as soon as we can!

2020 Winners’ List:

Don’t miss your chance to win bonus cash AND free tickets!

Buy your tickets early to be eligible for our Early Bird drawings. August 31st we’ll be giving away $1000 and TEN free tickets, and September 28th someone will win $1000 and FIVE free tickets just in time for the big day. Buy your tickets before those dates to be automatically entered! Early Bird winners remain eligible for all other drawings.

August 10th Winner: Joseph K #0976 | August 31st Winner: Wanda D #2057 | September 28th Winner: C. Campbell #7981

The 2020 Friendly City Fortune Raffle is generously supported by:

Great odds for a great cause.

Purchasing a Friendly City Fortune ticket is a win-win!

Your purchase of a Friendly City Fortune raffle ticket supports HDR, a 501c3 nonprofit organization, and the projects and programs that achieve our mission to build downtown Harrisonburg as a destination where independent businesses thrive and people enjoy memorable experiences. Here are some of the ways we do this:

Happy business owners celebrating together and holding up shop small signs


We offered businesses “Bricks & Clicks” – customized expert assistance in marketing, e-commerce, web design, interior design and business plan adjustments along with grants to help them make adjustments to survive the pandemic.


Our Alley Beautification Project transformed the path that links Court Square and Water Street with handmade planters and trash receptacles made by local wood workers. We published a new downtown magazine for nearby hotels and tourist destinations to attract more visitors downtown. Coming soon – a new sculpture that will be installed near the LOVEworks Sculpture and an online public art tour & brochure. Photo by Molly Whitmore

Downtown Harrisonburg outdoor renovation alley
Agora Downtown Market Sign


We hosted “Bingo is Life,” Harrisonburg’s free family bingo gameshow event at Court Square Theater and have postponed downtown’s annual fireworks display for later this year. We look forward to producing more annual events again when it is safe to do so!


Since March, we have been helping downtown businesses survive the pandemic. We developed the $100,000+ Small Business Resilience Grant program with our partners; send weekly emails with grant opportunities, guidelines and other important resources; worked with the City to set up a few dozen Quick Pick Up Parking Spots; launched two Support Local campaigns – including #EverydayHVA where people could win $25 gift certificates; and launched an online concert series called Sofapalooza that helped fund the Resilience Grant as well as supported local musicians. Photo by Mike Miriello