You won't find big box stores, long lines at the register, or mass-produced items in Downtown Harrisonburg. Instead, our streets are lined with local, independent stores ranging from art and clothing to outdoor recreation and vintage-inspired furniture. Discover quality, one-of-kind, artisan items that you won't find anywhere else. Receive quality and personalized attention - an elusive remnant of the retail experience. And, most importantly, make a significant impact on our community by investing your money locally.

Studies show that locally owned stores generate great benefits to their local economy. When you spend $100 at a locally owned store, $63 is invested back into the community versus only $43 when you spend the same amount at a big box store. So, escape from routine shopping and visit the unique shops, boutiques, and specialty stores in Downtown Harrisonburg!