Harrisonburg Downtown Renaissance presents

Winter Wonderfest!


Saturday, December 2, 2023

Tis the season to be downtown! The most magical day in Downtown Harrisonburg is back and bigger than ever! Join Harrisonburg Downtown Renaissance Saturday, December 2, for Winter Wonderfest. Enjoy carriage rides, photos with Santa, holiday shopping, performances, and more!

Harrisonburg Holiday Parade

We are excited to be working with Harrisonburg Parks & Rec. on bringing you a full day of holiday fun on Saturday, December 2. Winter Wonderfest will lead right into the Harrisonburg Holiday Parade. Learn more and submit your float entry here.

Winter Wonderfest Volunteers

Usher in the magic of the holiday season in Downtown Harrisonburg with Winter Wonderfest! There are many volunteer opportunities for this event including event planning, material distribution to businesses, decorating, activity facilitation, dressing up as costumed characters, and more. Sign up through this portal and we will let you know about upcoming opportunities to get involved.

This event is presented to you by:


Cookie Tour – SOLD OUT

12-4pm | Downtown Harrisonburg

Join us for the sweetest tour of Downtown! Browse downtown shops & festivities on the tour to build your own box of one dozen locally-made holiday cookies. The tour is self-guided, and great for groups of friends and families alike! Click below to learn more and purchase your tickets before they sell out! Presented by Ryan Homes.

Max’s Holiday Treat Heist

12-4pm | Liberty Street

Cookie Tour has gone to the dogs! Walk down Liberty Street with your pup and collect goodies from dog-friendly establishments. Presented by RHSPCA.

Sip & Stroll

12-7pm | Downtown Harrisonburg

Sip & Stroll is an element to our events that replaces our usual beer garden. Adults aged 21+ can purchase a beer, wine, or cocktail at a participating brewery, cidery, or restaurant and enjoy it while strolling within designated sections of downtown. Wristbands are $3 and are available at the HDR information booth and participating establishments. Presented by Shenandoah Dermatology & Aesthetics.

Santa Run, Walk ‘N Roll

12pm | Main Street

During this festive fun run, participants can run, walk, or roll through Downtown Harrisonburg to raise awareness for The Arc of Harrisonburg and Rockingham. Registration for adults comes with a Santa Suit and children 12 and younger receive an Elf hat! This fun run is family-friendly and inclusive for people of all ability levels. Activities, contests, and prizes included! For more information and to register, visit this registration page.


Horse & Carriage Rides

Main Street & Court Square

Horse-drawn carriages are coming to Downtown Harrisonburg! Come back soon for details about when and where at the event to sign up. Presented by LD&B Insurance Services.

Gingerbread House Competition

12-5pm | The Harrisonburg Homes Team, 83 S Main St.

Get creative and showcase your confection-construction talents with this contest presented by the Harrisonburg Homes Team at Kline May Realty. Several prizes are up for grabs in the “Business or Organization” and “Community Members” category. Entry Form Deadline: Wednesday, November 29, 2023

How the Grinch Stole Liberty Street

12-6pm | Liberty Street

Meet the Who’s Who of Whoville all down Liberty Street in Downtown Harrisonburg on Saturday, December 2 from 12 – 6 PM!
Grab a BINGO card at a participating Liberty Street business and play to win Downtown Dollars and gift cards! Open to all ages.

Photos with Santa

Court Square

Meet and take photos with Santa and Mrs. Claus! If you miss them at the Springhouse, stick around for the Holiday Parade at 7pm for another Santa sighting! Presented by Old Dominion Realty.

Winter Wonderfest would not be possible without support from these generous sponsors:

City of Harrisonburg

Are You Interested in Being a Sponsor or Vendor for this Event?

We are still accepting sponsorship and vendor requests for Winter Wonderfest! Interested? Learn more about sponsorships by downloading our Sponsorship Packet, or learn more about our Vendor Application here. Questions? Send Grace Routhier an email at grace.routhier@harrisonburgva.gov.