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Black Friday & Small Business Saturday Downtown Harrisonburg Roundup

November 22, 2021 by Emily Winter

The holiday shopping season kicks off this week with Black Friday on November 26 and Small Business Saturday on November 27! Shopping at local, independent businesses, like the 50+ retailers in Downtown Harrisonburg, helps build up our community by keeping funds circulating in Harrisonburg’s economy. The variety of shops in our downtown district ensures that you’ll find something for everyone on your list!

Check out these Black Friday and Small Business Saturday promotions from businesses in Downtown Harrisonburg and don’t forget to enter our contest to win $100 Downtown Dollars when you shop small this Saturday! Visit this page for more details.

Countdown to Small Business Saturday!

Help us celebrate with a special giveaway to kick off the holiday shopping season!

Spend $25+ at any business in Downtown Harrisonburg on Saturday, November 27 to be entered to win $100 Downtown Dollars!

Click “Learn More” below for rules of entry. Submissions are due by 11:59 PM on Tuesday, November 30, 2021.

Walkabout Outfitter

Come celebrate small business all weekend long, November 26-28 at Walkabout Outfitter! They’re offering a FREE Walkabout hat with any purchase of $89 or more throughout the whole weekend! Make sure to shop early, there are only 100 hats available per store. This promotion is applicable in-store only. Not applicable on prior purchases.

All November long, visit Walkabout Outfitter and make a wish list to get a FREE GIFT from The North Face and be entered to win a $500 shopping spree! As an added bonus: they’ll send your list to your friends and family when you bring your contacts’ mailing addresses.


Bluetique will be opening on Black Friday at 10 AM with doorbusters on certain items that will be announced on Thursday (make sure to check their Facebook and Instagram!). From 10 AM – 3 PM, everything in the store will be 30% off and from 3 – 7 PM everything will be 20% off, so make sure to stop in early for the biggest discounts!

On Small Business Saturday, come in and draw a candy cane discount for up to 30% off your whole purchase ALL DAY!


Black Friday deals are active all week at HUGO KOHL. Take 50% off children’s jewelry kits. Turn your child’s art into a quality piece of jewelry you can treasure. Each kit comes with wax that your child will sculpt into a one-of-a-kind piece. Return your art via included shipping label and HUGO KOHL will cast the piece in silver for a pendant, ring, etc. Regularly this kit is $250, but it’s now on sale for $125 until 11/26.

Plus take 35% off all silver jewelry and 25% off gold jewelry. Excludes chains, repairs, and custom orders.

Virginia Quilt Museum

Stop by the Virginia Quilt Museum from 10 AM – 4 PM for a Mini Stash Blast on the front porch, plus enjoy 10% off in the museum gift shop. Museum members get 20% off! Stock up on fabric for your holiday crafts with fabric priced at $9/pound.


The best deals of the year are happening at withSimplicity this week! Make sure that you are signed up for emails and you have turned on notifications on their Instagram channel for previews and reminders!

Shenandoah Yoga

Shenandoah Yoga is offering 10% off gift cards purchased online on Thanksgiving Thursday, Black Friday & Small Business Saturday through until Cyber Monday. Use this special link for the discount to be automatically applied.

Charlee Rose Boutique

Enjoy Black Friday Door Busters at Charlee Rose Boutique while supplies last.

On Small Business Saturday, the first 25 shoppers will receive a gift with purchase. Plus, there will be discounts throughout the day.

Ten Thousand Villages

Ten Thousand Villages is having a 20% off everything except consumables sale November 26 – 28. Shop for unique, handmade gifts from around the world including fair trade baskets, jewelry, crafts, and other items from international artisans.

Gamer Oasis

Enjoy these discounts at Gamer Oasis during the whole month of November:

  • 15% off Warhammer
  • 10% off plush
  • 10% off pre-owned video games and accessories
  • 10% off figures and statues
  • Buy 4 Gashapon tokens, get 2 FREE

Sparrows Flowers

Build your own terrarium at Sparrows Flowers during Small Business Saturday from 11 AM – 4 PM! Register online to reserve a spot.