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Downtown News

Boutique Owner Puts Local Spin on Internet Craze

May 24, 2017 by Kim Kirk

The Internet has forever changed retail. But it will never replace the personalized experience of walking into an independently owned bricks-and-mortar store and being greeted by a person who delivers superior customer service. That’s not to say that online companies aren’t trying. Subscription services such as Birchbox, Graze, Dollar Shave Club and Stitchfix are popping up everywhere. They’re bating shoppers with promises of a customized experience that is based upon their preferences. After you fill out a ‘quick’, one-size-fits-all survey, they send you a variety of products to try based upon your responses. more