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Downtown Directory / Shop

Sparrows Floral Design

We are a Harrisonburg-based floral design studio specializing in weddings and events, plants, terrariums, dried flowers, and everyday arrangements. more

Ten Thousand Villages

Ten Thousand Villages carries fair trade artisan-crafted home decor, personal accessories, and gift items from across the globe, including coffee, tea, chocolate, and more. more

The Lady Jane

The Lady Jane is a vintage-inspired home and gift shop located in historic downtown Harrisonburg. The store is also a platform for 30+ Virginia-based artisans and their jewelry, art, + designs. more

The Mark-It

Need something screen printed or embroidered? Reach out to Jeff Guinn. Jeff is co-owner of The Mark-It and the apparel shop's in-house designer. You'll see his work all over town. When Jeff's not printing products for his customers, he is creating his own designs that are sold in the shop. more

The Spot

The Spot is the spot for genuine, high-end sneakers. The Spot buys, sells, and trades both shoes and some apparel. Stop by to find a rare gem!   more

The University Outpost

The University Outpost is the ultimate spot for JMU merchandise and apparel. With something for Dukes of all ages and interests, the Outpost has been serving the JMU community since 1990. more

The Yellow Button

The Yellow Button is the place for clothing & accessories for every woman. They showcase the best of the latest trends, while keeping their racks stocked with timeless classics. more

Walkabout Outfitter

Owners Kirk and Tina Miller found inspiration in hiking the Appalachian Trail and decided to open a shop dedicated to hiking, camping, and backpacking, as well as sharing their knowledge and passion for the outdoors with their customers. more

withSimplicity

withSimplicity offers natural and organic beauty products handmade in Harrisonburg, VA. Their goal is to create products for people who are looking for safe, sustainable, and effective alternatives to what is already laying around the house. As a result, all products are free of artificial fragrances, colorants, parabens, bismuth, fillers, gluten, soy, and toxins. In addition, withSimplicity makeup and skincare products are vegan-friendly, cruelty-free, and contain therapeutic grade essential oils. You can find withSimplicity products at their storefront location or their pop-up kiosk in Liberty Street Mercantile. more