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Downtown Directory / Shop

Shirley’s Gourmet Popcorn

Shirley's Gourmet Popcorn is downtown Harrisonburg's only locally-made, gourmet popcorn store. Their popcorn is made in small batches, and you'll always be invited to sample before you buy. Some of their most popular flavors are their Caramel To Die For and their Caramel Nut Cluster, as well as their flavors of the month. more

Shops at Agora

Stop by and enjoy a unique shopping experience at the Shops at Agora, where you’ll find handmade bags, fair-trade goods, zero-waste products, clothing, vintage items, freshly roasted coffee, toys, and more in their historic downtown building! Whether you’re shopping for yourself or searching for a unique gift, their market is your one-stop shop for shopping small and supporting local businesses. more

Sparrows Floral Design

We are a Harrisonburg-based floral design studio specializing in weddings and events, plants, terrariums, dried flowers, and everyday arrangements. more

Ten Thousand Villages

Ten Thousand Villages carries fair trade artisan-crafted home decor, personal accessories, and gift items from across the globe, including coffee, tea, chocolate, and more. more

The Lady Jane

The Lady Jane is a vintage-inspired home and gift shop located in historic downtown Harrisonburg. The store is also a platform for 30+ Virginia-based artisans and their jewelry, art, + designs. more

The Mark-It

Need something screen printed or embroidered? Reach out to Jeff Guinn. Jeff is co-owner of The Mark-It and the apparel shop's in-house designer. You'll see his work all over town. When Jeff's not printing products for his customers, he is creating his own designs that are sold in the shop. more

The University Outpost

The University Outpost is the ultimate spot for JMU merchandise and apparel. With something for Dukes of all ages and interests, the Outpost has been serving the JMU community since 1990. more

The Yellow Button

The Yellow Button is the place for clothing & accessories for every woman. They showcase the best of the latest trends, while keeping their racks stocked with timeless classics. more

Walkabout Outfitter

Owners Kirk and Tina Miller found inspiration in hiking the Appalachian Trail and decided to open a shop dedicated to hiking, camping, and backpacking, as well as sharing their knowledge and passion for the outdoors with their customers. more