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Downtown Directory / Shop

Rocktown Gift Shoppe

Rocktown Gift Shoppe, located inside the Hardesty-Higgins House Visitor Center, is your destination for local gifts and souvenirs. The shop offers a diverse selection of Virginia’s Finest products, including jams and jellies, syrups, honey, spices, sauces, soaps, and more. It’s here you’ll find a bounty of Virginia is For Lovers merchandise, including adult and youth T-shirts, mugs, bags, water bottles, magnets and other products. The gift shoppe is also home to hiking trail books and maps, as well as Civil War memorabilia, postcards, jewelry, Virginia candies and peanuts, Route 11 Potato Chips, lavender products, and a variety of books written by and about local people. more

Shenandoah Bicycle Company

The Shenandoah Bicycle Company is dedicated to supporting cyclists of all levels by providing custom bike fittings, biking gear, clothing, shoes, and more. more

Shirley’s Gourmet Popcorn

Shirley's Gourmet Popcorn is downtown Harrisonburg's only locally-made, gourmet popcorn store. Their popcorn is made in small batches, and you'll always be invited to sample before you buy. Some of their most popular flavors are their Caramel To Die For and their Caramel Nut Cluster, as well as their flavors of the month. more

Shops at Agora

Stop by and enjoy a unique shopping experience at the Shops at Agora, where you’ll find handmade bags, fair-trade goods, zero-waste products, clothing, vintage items, freshly roasted coffee, toys, and more in their historic downtown building! Whether you’re shopping for yourself or searching for a unique gift, their market is your one-stop shop for shopping small and supporting local businesses. more

Sparrows Floral Design

We are a Harrisonburg-based floral design studio specializing in weddings and events, plants, terrariums, dried flowers, and everyday arrangements. more

Ten Thousand Villages

Ten Thousand Villages carries fair trade artisan-crafted home decor, personal accessories, and gift items from across the globe, including coffee, tea, chocolate, and more. more

The Lady Jane

The Lady Jane is a vintage-inspired home and gift shop located in historic downtown Harrisonburg. The store is also a platform for 30+ Virginia-based artisans and their jewelry, art, + designs. more

The Mark-It

Need something screen printed or embroidered? Reach out to Jeff Guinn. Jeff is co-owner of The Mark-It and the apparel shop's in-house designer. You'll see his work all over town. When Jeff's not printing products for his customers, he is creating his own designs that are sold in the shop. more

The University Outpost

The University Outpost is the ultimate spot for JMU merchandise and apparel. With something for Dukes of all ages and interests, the Outpost has been serving the JMU community since 1990. more