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Downtown News

Destination Downtown: Historic Graffiti and the Harrisonburg Homes Team

July 16, 2019 by Jeslyn Stiles

As we know from home renovation shows, old buildings can be full of surprises — both good and bad! Luckily the Harrisonburg Homes Team of Kline May Realty was in for a treat when they renovated their Downtown office space in 2012. As they tore down drywall in the former Wilson Jewelers location, they uncovered a wall full of curious writing and fun illustrations. This artwork turned out to be graffiti that dated back to the 1890s — a piece of Harrisonburg history, perfectly preserved in time. more

Working Hard and Playing Hard at MODdisplays

July 12, 2019 by Morgan Phillips

A seemingly empty first floor of MODdisplays building doesn’t paint an accurate picture of the lively business that goes on inside. What many don’t see is the hustle and bustle of the second floor, where the staff is hard at work – and having fun. more

Downtown is Open For Business on July 4th!

June 26, 2019 by Jeslyn Stiles

You'll already be downtown for Friendly City Fourth —  don't let the fun stop there! Plenty of downtown businesses will also be open on the 4th of July. So when it's time to get out of the sun, head downtown and shop or dine at one of your favorite establishments: more

Paying It Forward: The American Dream (James Carter and Digital Minerva)

May 30, 2019 by Guest

Sometimes home is not a house or where we were born; instead, it becomes a place we create far from what was once familiar to us. In November of 2005, James Carter, along with his wife, Angela, and toddler, Eve, left his birthplace in the World Heritage Site and historical city of Bath, England, to create a home in the Shenandoah Valley. After visiting the area in years prior, the couple agreed that The Friendly City was a place they could build a life together. With only ten boxes of belongings, no housing, no transportation or solid job offers, James Carter took a risk which would ultimately result in him achieving The American Dream. Prior to moving to Harrisonburg, VA, the Carters initiated an online business for the sole purpose of funding their overseas move. The business, Parentbaby.com, sold pregnancy and baby products — the same products James’ spouse, Angela, purchased during her pregnancy while visiting her home of southern Virginia. These products were not easily found in the UK, and was James’ first instance in discovering his love for entrepreneurship and online marketing. This venture was the beginning of Carter’s passion for marketing, and would eventually lead to him opening his own full-service downtown Harrisonburg marketing agency, Digital Minerva. more

A Downtown Easter for Everyone

April 5, 2019 by Noelle Dondero

Easter is the best holiday for a heaping dose of community. If you're spending your Easter downtown with us this year, there are many ways to make this Easter one to cherish. Grab your family and friends and enjoy a tasty, adventurous, relaxing, and memorable weekend at all your favorite downtown spots! more

Destination Downtown: Massanutten Regional Library’s StoryWalk

March 25, 2019 by Jeslyn Stiles

We were thrilled to get a sneak peek of Massanutten Regional Library's upcoming StoryWalk project last week! Made possible by a Destination Downtown grant from HDR, StoryWalk is an interactive, kid-friendly, fun, and free new way to explore Downtown Harrisonburg— while also enjoying a diverse selection of childrens' stories with messages and lessons that you'll feel good sharing with your family. more

Rocktown Bites: A Delicious Walking Tour of Downtown Harrisonburg’s Culinary District

March 19, 2019 by Jeslyn Stiles

There are so many great restaurants in Downtown Harrisonburg, it can be overwhelming trying to visit them all! Wouldn't it be great to spend a beautiful afternoon walking through Downtown, learning some Harrisonburg history, and checking a bunch of food spots off your culinary checklist? With the Rocktown Bites Downtown Food Tours, brought to us by Hotel Madison, you can do just that. With tickets at just $49, this three-hour-long walking tour chock full of scenery, history, and generous food samplings will definitely NOT leave you hungry for more. more

Rocktown Rockstars Take II

February 27, 2019 by Noelle Dondero

These local businesses and people are the backbone of the downtown Harrisonburg community. Read about their contributions to our city and why they received this well-deserved recognition at this year's Celebration & Reception. more

Friendly City Finds

October 19, 2018 by Noelle Dondero

We're bringing you some of our favorite finds in downtown this week, including great deals, new merchandise and the scoop on all of the mysterious scooters you're seeing around town. more