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2020 Black Friday and Small Business Saturday in Downtown Harrisonburg

November 18, 2020 by Jeslyn Stiles

Pack away the Thanksgiving leftovers and kick off your holiday shopping in downtown Harrisonburg! Many downtown businesses are offering sales and specials for Black Friday, Small Business Saturday, and Cyber Monday. For the full downtown holiday shopping experience, be sure to check out our holiday gift guide and online shopping directory!


Black Friday: 30% OFF all regular priced items all day, extra 20% OFF all sale items, and special doorbuster deals! (TBA)

Small Biz Saturday: BOGO 50% OFF all regular priced items and BOGO FREE sale items!

Charlee Rose Boutique

  • $5, $10, and $15 apparel bins on Black Friday and Small Business Saturday
  • Black Friday: 10am – 11am 20% off the entire store, 11am – 12pm 15% off the entire store and 12pm – 1pm 10% off the entire store
  • Small Business Saturday: pick an envelope off the gift tree to get a surprise treat like 10% off entire purchase, 15% off entire purchase, $5 off, $15-$25 gift cards, and more
  • Cyber Monday: 15% off the entire website all day long


Clementine is offering 10% off Saturday, November 28th to anyone who presents their receipt from shopping at any downtown store on that day only.

The Friendly Fermenter

The Friendly Fermenter will be offering 10% off all retail Fri-Sunday, and will be offering a to-go beer special on Black Friday as well. Highly likely Shawn will release a beer or two as well, including his fan-favorite peach cobbler tart, “Sweet Jean!”

The Grace Barre and Pilates

Black Friday specials:

  • The rest of 2020 free with the purchase of an annual pass or 12-month membership for 2021
  • 20% off gift certificates (must be purchased for another person)
  • $75 ($15 off) “holiday challenge pass” which gives you unlimited access to all classes from Black Friday to New Years Eve

Green Hummingbird

Black Friday and Small Business Saturday: 25% off select accessories

Heartworn Vintage

Heartworn Vintage will be offering 20% off everything for Small Business Saturday!

Hugo Kohl Fine Jewelry

Black Friday: they will be open from 11 am – 6 pm with 35% off everything in their boutique and 40% off everything on their Facebook store and

Small Business Saturday: they will be open from 10 am-2 pm with 35% off everything in their store and 40% off everything online until 2 pm

Cyber Monday: their storefront will be closed, but they will be offering 45% off everything on their website and Facebook store

Kline’s Dairy Bar

  • Black Friday: Spend $20+ on bulk ice cream get a logo cooler bag for free
  • Starting Black Friday and running through Christmas Eve: spend $50 on gift cards and get 10% off, $100 on gift cards and get 15% off of all merchandise including: hats, tshirts, magnets, stickers, cooler bags, and gift cards
  • Small Business Saturday: get a single scoop cone or cup free with any gift card purchase
  • Additionally, December 1-24 Kline’s will be hosting a childrens’ Christmas coloring contest for the chance to win free ice cream for a year! Kids may pick up a coloring sheet at any of their locations or print one off of their website, ages 10 and under.

The Lady Jane

Online Store:  Black Friday + Small Business Saturday: Enjoy 10% off entire order with promo code “SMALLBIZ”, free gift with every order, + Free Shipping on any orders placed 11/27-28.  Local, contactless pick-up available.

In store: Black Friday + Small Business Saturday: Enjoy 25% off any one item of your choice + free gift with purchase.  Please note max capacity in store of 7 at a time.  Weekend Hours: Friday 11-6, Saturday 10-6, Sunday 12-4


Black Friday specials will be offered 11/24 through 11/30!
10% off Lineage Bags, Leather Goods & Accessories: Take 10% off Lineage made bags, aprons, and leather goods. In store and online. No code needed. Candles, fragrance and Lineage apparel are not included in the discount.
Lineage Mini Candle with Purchases $75+: Spend $75 or more in our Harrisonburg store or online and get a complimentary mini Lineage candle. While supplies last.
Free shipping on US orders $95+: No code needed.

OASIS Fine Art & Craft

Small Business Saturday: Santa’s Attic opens — the OASIS artist elves have been busy creating items for kids to shop for their important people!  Come by, take an ELFIE with our real live elf, and kids get a free treat bag to take home. Due to Covid, they are expanding Santa’s attic to include the entire mezzanine and limiting the number of guests who go up to Santa’s Attic at a time.

Pale Fire Brewing

Shop small, save big! Pale Fire is encouraging everyone to shop small and support local businesses this year with their holiday shopping deals. Customers can show a receipt from a locally owned business for a new 20% OFF special each day. Receipts must be dated November 23-29 to be valid.
  • PINTS on Black Friday
  • MERCH on Small Business Saturday*
    *closing at 6pm for a private event
  • PACKAGE on Small Brewery Sunday

Rocktown Yarn

Rocktown Yarn is offering their “Black Friday” deals starting Tuesday, November 24th all the way through midnight on Saturday, December 5th to help you avoid the crowds!

  • Buy-one-get-one 50% off on all knitting, crochet, and embroidery kits
  • Get 10% off on everything else

Shirley’s Gourmet Popcorn

20% off online orders 11/25-11/30 for in-store pickup or shipping with code SHIRLEYSBFCM2020 (excluding gift cards).  Plus, free shipping on online orders over $50 and a free tote bag with every shipped order!

Sparrow’s Flowers

Kari from The Plant House will be in the shop with lots of new plants on Small Business Saturday from 10-5. Both Sparrow’s and The Plant House will be having some giveaways, and Sparrow’s will be offering a discount on wreath kits if you buy one that day in store! Gift cards will be available for purchase as well.

Ten Thousand Villages

Friday-Sunday November 27-29 enjoy $15 off your $75 purchase, $25 off your $100 purchase, or $50 off your $200 purchase online or in-store!

Virginia Quilt Museum

Small Business Saturday: The Virginia Quilt Museum is offering 20% off non-consignment items and 50% off vintage quilts.

Walkabout Outfitter

Friday, Nov 27th – Sun, Nov 29th: It’s GREEN Friday weekend at Walkabout — stop by and enter to win your share of over $6,000 in prizes! Come by the store to see the awesome prizes and drop your tickets in for a chance to win. Customers will get 5 tickets to put in the jar or jars of the prize(s) of their choice and Trailhead Club Members will get 10 tickets!


  • Black Friday: 25% off Skincare & Body Care + a new deal every 2 hours
  • Cyber Monday: Will be announced Sunday night! Keep your eyes on withSimplicity’s Facebook and Instagram
  • Dec. 1: The fan-favorite Winter Box launches

The Yellow Button

The Yellow Button is offering 15% off all day Friday and Saturday, and all purchases will get you an entry for their prize basket valued at over $300. If you purchase more than $100 you get an additional entry!