March 2024 is Downtown Harrisonburg Taste of Downtown Month!

Celebrate Downtown Harrisonburg, Virginia’s first Culinary District, with culinary events, official dining guide, giveaways, exclusive social media content, and more this March! Be sure to follow us on Facebook for all the latest news and updates, including profiles on your favorite chefs, and daily celebrations of all things food and drink downtown.

Taste of Downtown Restaurant Month
is generously supported by:

Sponsor Taste of Downtown Month

Support Virginia’s first Culinary District! Help us promote how delicious our downtown is through Taste of Downtown Restaurant Month in March. We’ll share specials, gift card giveaways, workshops and food experience activities, and comprehensive marketing campaigns with featured chef & restaurant content that celebrates our food scene.

View our Sponsorship Packet to Learn More!

Downtown Happy Hour

Friday, March 1, 2024 | 6 – 9 PM | The Loft at Liberty Street Mercantile

Participating Culinary Destinations
Enjoy delicious bites from these establishments:
  • Bittersweet Bakery
  • BMC Bakes
  • Broad Porch Coffee Co.
  • Chestnut Ridge Coffee
  • Cuban Burger
  • El Paisano and Klines Dairy Bar collaboration
  • Finnigan’s Cove
  • Indian & American Cafe
  • Jacktown (Jack Brown’s and Billy Jack’s)
  • The Little Grill
  • Local Underground
  • Magpie Diner & Bakery
  • Mashita
  • Monty’s
  • Ott St. Eats
  • Sage Bird / Outskirts
  • Shirley’s Gourmet Popcorn
  • Strite’s Donuts
  • Taj of India
  • Urgies Cheesesteaks

Enjoy a variety of drinks provided by these establishments:

  • Aristocat Cafe
  • Broad Porch Coffee Co.
  • Brothers Craft Brewing
  • The Friendly Fermenter
  • The Golden Pony
  • Magnolias Taco & Tequila Bar
  • Mashita
  • Cuban Burger
  • Pale Fire
  • Restless Moons
  • Sage Bird Ciderworks
  • Jacktown (Billy Jack’s and Jack Brown’s)

Event Details:

Presented by Pendleton Community Bank, LDD Blueline, and Harrisonburg Downtown Renaissance.

Join us in celebrating Downtown Harrisonburg’s culinary superstars with this delicious event Friday, March 1 from 6 – 9 PM at The Loft at the Liberty Street Mercantile (76 W Gay St). Attendees will get to eat and drink unique creations from multiple downtown culinary businesses, mingle with fellow foodies, and make connections with downtown chefs and business owners. This is a standing, roaming, grazing, interactive, happy hour event to showcase the delicious talents of downtown’s culinary district. This event is largely standing-room only. If you have accessibility needs, please email to coordinate.

$50 General Admission Ticket:

  • Access to the wide selection of delectable food bites – come hungry!
  • Two Specialty drink tickets (includes cocktails, beer, hard cider, mocktails)

Additional drink tickets may be purchased at the bar during the event.

Taste of Downtown Passport Giveaway

Use this passport to start your self-guided journey through Virginia’s first culinary district. Log your visits March 1 – 31 to be eligible to win Downtown Dollars! 

Giveaway Details:

  1. Visit and make a purchase at any Downtown Harrisonburg dining destination listed in paper passport/ Downtown Harrisonburg Dining Guide from March 1 – 31, 2024, to participate in the giveaway. You will earn one entry per visit (no minimum purchase).
  2. Each visit must be logged in the online form here by 11:59 PM on March 31, 2024 to be eligible.
  3. Winners will be randomly selected in April and notified via email with details about how to claim their prize.
Passport Pickup Locations
Passports are available for pickup at these downtown locations starting March 1 (while supplies last):
  • Aristocat Cafe
  • Billy Jack’s
  • Black Sheep Coffee
  • Brothers Craft Brewing
  • Capital Ale House
  • Clementine
  • Cuban Burger
  • Drifters Cafe
  • The Friendly Fermenter
  • Joshua Wilton House
  • The Little Grill
  • Magpie Diner & Bakery
  • Monty’s at Hotel Madison
  • Ott Street Eats
  • Pale Fire Brewing Co.
  • Ruby’s Arcade
  • Sage Bird Ciderworks
  • Shirley’s Gourmet Popcorn

Friendly City Throwdown Latte Art Competition & Coffee Tasting

Saturday, March 23 2024 | 4 – 6 PM | Black Sheep Coffee

Event Details:

Calling all baristas – at-home latte aficionados, retired baristas, current baristas! You are invited to battle head-to-head to see who can create the best latte art in this Friendly City competition. Please register to compete by noon on March 21 using this sign-up form. The entry fee is $5, payable when you arrive. 

Prizes outside of bragging rights include First-Place Prize – $60 cash with $45 in Downtown Dollars; Second-Place Prize – $25 cash and $40 Downtown Dollars.

Coffee lovers are invited to come watch to cheer on your favorite baristas and enjoy free coffee tastings on March 23 from 4 – 6 PM at Black Sheep Coffee. Sample coffee from Downtown Harrisonburg’s coffee shops and roasters, socialize and learn with other coffee lovers, and see who will be named best latte artist in this free event.

Taste of Downtown Restaurant Month Promotions

Celebrate Restaurant Month with these special deals, menu items, and more from your favorite downtown establishments.

  • Aristocat Cafe – just launched its Apothecary with flowers, herbs, and spices geared toward health. Also, try a special tea-based mocktail available at Downtown Happy Hour!
  • Bella Gelato – delicious treat made with Choux Pastry all month long (but in different forms and flavors).
  • Bella Luna – Taste of Downtown Menu featuring:

MARGARITA- Lyre’s Agave Blanco, Lyre’s Orange Sec, house-made sours, orange juice
BOULEVARDIER- Lyre’s American Malt, Ritual Aperitif Alternative, Lyre’s Italian Orange
HEMINGWAY- Lyre’s White Cane Spirit, fresh grapefruit and lime juice, luxardo cherry syrup
LUNA- Lyre’s American Malt, iced tea, lemonade, vanilla
MULE- Lyre’s American Malt, ginger beer, lime
MOJITO- Lyre’s White Cane Spirit, fresh lime juice, muddled mint, soda water
WOOD ROASTED SWEET POTATO SKEWERS- with kale slaw and spicy apple cider caramel
ROSSO- 10” organic pizza crust topped with spicy marinara, rosemary pesto, pepperoni, fontina & pistachio
BEEF RAGU WITH PAPPARDELLE- Braised Simmon’s Farm Heritage beef, tomato, red wine, caramelized onion, oregano and parmesan with house made pappardelle noodles

  • Billy Jack’s + Pale Fire Collab – Pizza Burger Special
  • Bittersweet Bakery – The once-a-year all-pie menu returns for Pie Day (March 14)! Offering pre-orders and walk-ups for 3/14. Easter pre-order menu for pickup on 3/29 and 3/30.
  • Capital Ale House – “Local Lagers” Beer Flight. $8 includes 4 tasters of different beers (16 oz in total) including Alewerks Weekend Lager, Brother’s Proud And True, Hardywood Pilsner, and Basic City Our Daily Pils. Be sure to check out seasonal food specials announced March 1.
  • Clementine Cafe – Weekly bourbon dinners starting late March!
  • Drifters Cafe – Seasonally themed drink specials available individually or in coffee flights.
  • Joshua Wilton House – Happy Hour Tuesday thru Thursday from 4:30-6pm as well as Date Night menus on Tuesdays.
  • Kline’s Dairy Bar – From 3/19-31 BOGO Free cups and cones at ALL locations!
  • Magpie Diner & Bakery – Annual St. Patrick’s week. Full Irish Breakfast, Irish-inspired brunch menu, and Irish soda bread in the bakery.
  • Sage Bird Ciderwroks – new spring cider, Day Hiker, releaseing on March 16! Plus, check out the Brunch Music Series featuring a new menu and live music.
  • Shirley’s Gourmet Popcorn – Flavor of the month is Mint Chocolate Chocolate Chip. Any tin purchased can be brought back into the store for a refill for about half off.
  • Ruby’s Arcade – New cocktail menu and BINGO is life $100 challenge.