Join us in downtown Harrisonburg and shop small this holiday season! Shopping small means way more than scoring unique gifts that can’t be found anywhere else — shopping small also means keeping money in our community, supporting local businesses, and making Harrisonburg a better place for us all. The Friendly City Merchants have some festivities planned to make your holiday shopping even sweeter this year as well!

Gift Basket Giveaway

The Friendly City Merchants have put together a fabulous gift basket full of downtown goodies and gift certificates for one lucky holiday shopper! To enter, spend $10 or more at a participating business from 11/28-12/24 (list of participating merchants coming soon). While you’re at checkout, use your phone to scan the QR code and enter. Save your receipt! The winner will be announced 12/28. You can enter multiple times, but only one entry per transaction.

Photos with Santa and Friends

Our friends at OASIS Fine Art & Craft have painted a jolly Santa and some of his festive friends for safely social-distanced photo opportunities! Look out for them by the spring house on Court Square starting Saturday 11/28. If you post your pics online, tag @downtownharrisonburg!

Gift Guides and Directories

Harrisonburg Downtown Renaissance has assembled their annual gift guide as well as an online shopping directory and guide to Black Friday and Small Business Saturday specials to kick off the holiday shopping season! Many downtown merchants offer online shopping, delivery, and curbside pickup, and are adhering to COVID-19 guidelines to keep shoppers safe. Start shopping using the links below:

Downtown Holiday Gift Guide

Online Shopping Directory

Black Friday and Small Business Saturday Specials