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Downtown Directory / Shop

Living Room Collective

The Living Room Collective is a decor, home goods, and lifestyle shop located in the Liberty Street Mercantile. Shoppers can always find a curated assortment of seasonal goods and gifts. Beautiful local goods are also available.   more

Midtowne Market

Midtowne Market is a one-stop-shop for people who live, work and play in downtown Harrisonburg. They offer a great selection of craft and domestic beers, keg orders, fresh sandwiches & muffins from Mr. J's, Ben & Jerry's ice cream, Route 11 potato chips, Tasty Bites Indian & Asian entrées, along with the usual convenience store products and accoutrements. more

Mossy Creek Fly Fishing

Mossy Creek Fly Fishing is a Virginia fly shop, guide service, and school located in the heart of the Shenandoah Valley minutes away from spring creek brown trout on the famous Mossy Creek and wild brook trout in the freestone mountain streams of The George Washington National Forest and Shenandoah National Park. Fly fishing lessons and clinics, private, group and corporate, are available at their schools in Harrisonburg, Virginia year round. more

OASIS Fine Art & Craft

OASIS Fine Art and Craft is a cooperative of talented local artists. Our vibrant, newly renovated gallery features work in many media, styles and price ranges. We offer original art and fine crafts, an opportunity to meet the artists, and programs that enhance the local art scene. To check out our schedule of events, please go to oasisfineartandcraft.org, or visit our Facebook page @oasisfineartandcraft. more

Parentheses Books

Parentheses Books is located in the Liberty Street Mercantile. The space is filled with books, including bestsellers, local authors, and everything in between. Staff is available to help you find the perfect read or gift.   more

Rocktown Bicycles

Situated on South Mason St., Rocktown Bicycles is a shop that offers bikes and service from entry level to top end. Their experienced staff whose interests run the full range of the cycling lifestyle, will give you road, gravel, mountain bike, or any other ride information. They also offer bike sizing and fitting services. more

Rocktown Gift Shoppe

Rocktown Gift Shoppe, located inside the Hardesty-Higgins House Visitor Center, is your destination for local gifts and souvenirs. The shop offers a diverse selection of Virginia’s Finest products, including jams and jellies, syrups, honey, spices, sauces, soaps, and more. It’s here you’ll find a bounty of Virginia is For Lovers merchandise, including adult and youth T-shirts, mugs, bags, water bottles, magnets and other products. The gift shoppe is also home to hiking trail books and maps, as well as Civil War memorabilia, postcards, jewelry, Virginia candies and peanuts, Route 11 Potato Chips, lavender products, and a variety of books written by and about local people. more

Shenandoah Bicycle Company

The Shenandoah Bicycle Company is dedicated to supporting cyclists of all levels by providing custom bike fittings, biking gear, clothing, shoes, and more. more

Shirley’s Gourmet Popcorn

Shirley's Gourmet Popcorn is downtown Harrisonburg's only locally-made, gourmet popcorn store. Their popcorn is made in small batches, and you'll always be invited to sample before you buy. Some of their most popular flavors are their Caramel To Die For and their Caramel Nut Cluster, as well as their flavors of the month. more

Shops at Agora

Stop by and enjoy a unique shopping experience at the Shops at Agora, where you’ll find handmade bags, fair-trade goods, zero-waste products, clothing, vintage items, freshly roasted coffee, toys, and more in their historic downtown building! Whether you’re shopping for yourself or searching for a unique gift, their market is your one-stop shop for shopping small and supporting local businesses. more