The University Outpost is the ultimate spot for JMU merchandise and apparel. With something for Dukes of all ages and interests, the Outpost has been serving the JMU community since 1990 when founded as a party supply store. Over the years, the Outpost’s selection has grown and expanded alongside JMU and is now known as the one-stop-shop for affordable game day apparel, novelty alumni items, and unique fan attire. The Outpost opened a second location in Downtown Harrisonburg in 2022 after over 30 years located right by campus 1221 Forest Hill Road.
