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Downtown Directory / Black and Brown-Owned

Four Seasons Harmony

Four Seasons Harmony provides therapeutic massage and the healing arts in downtown Harrisonburg. They offer a variety of services including integrated massage, nutrition and lifestyle consultations, stress relief massage, shiatsu, hot stone massage and hot stone renewal, aromatherapy and aromatherapy massage, on-site stress relief, and more. more

Indian American Café

Authentic Indian cuisine with a touch of Americana is what is served at the Indian-American Cafe. They specialize in traditional vegetarian and non-vegetarian Indian dishes that are guaranteed to delight all of your senses. Indulge yourself in the richness of another culture, without leaving town. Stop by today for lunch or dinner. more

La Confianza Tienda Latina

La Confianza Tienda Latina is now located on North Main Street! They have a great selection of groceries, produce, and baked goods, as well as household items and unique gifts. Open 9am-9pm Monday-Wednesday, Friday, and Sunday. more

Liberty Street Tattoos

A progressive body art studio that welcomes all body types and genders! They accept appointments Monday-Thursday and walk-ins Friday-Saturday. Go to their website for photos of the artists' work and testimonials. more

Magnolia’s Taco & Tequila Bar

Much of the inspiration behind Magnolia’s Taco & Tequila Bar comes from co-owner Claudia Kay's heritage. Born in Jalisco, Mexico (known as the birthplace of tequila), Claudia put together a menu and drinks list from her hometown with her husband and co-owner Chris. more


Mashita, the food truck that means delicious, and now a brick and mortar restaurant located in downtown Harrisonburg, VA! more

Merge Coffee Company

We named our specialty coffee company “Merge” because we are two families from different cultures and backgrounds that have combined our talents and gifts to build something bigger than ourselves individually. In 2017 we purchased a tiny little 1lb roaster and dove headlong into learning the craft. After A year and a half we started selling online and eventually opened our first cafe in Harrisonburg, VA.  What started as friends having fun has blossomed into a passion for responsibly sourcing coffees from around the world and expertly roasting them. Visit our second location in downtown Harrisonburg! more

Pink Ambition Dance & Fitness

Pink Ambition Dance & Fitness is a women owned and operated fitness and dance facility that offers a safe, fun place for everyday women (18 and up) to get a full-body workout. They specialize in pole dance fitness. more

Remix Studio

The goal is to provide classes for all ages and skill levels. There is so much fun and freedom to be found when you come out of your comfort zone and experience the moves and music. Remix will save you a spot on the dance floor! more

Rocktown Realty

Rocktown Realty can provide a full-range of real estate related services. As a licensed broker in the Commonwealth of Virginia, they can assist both buyers and sellers moving to or from the Rockingham area. They connect qualified tenants with quality, well-maintained properties for rent in the region and offer expert, property management services for individual owners and community associations. more