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Downtown News

The Small Business Saturday Experience

November 21, 2018 by Susie Patrick

As Thanksgiving approaches tomorrow, shoppers everywhere are gearing up for one of the largest shopping weekends of the year. We know you can't help but browse the Black Friday deals, but we encourage you to shop on Small Business Saturday. This day is particularly important for downtown and you can feel good about your purchases knowing that you’re making a difference by supporting the little guys. It's also about the experience! Don't settle for long lines and chaos at the big box stores.  more

Friendly City Finds

October 19, 2018 by Noelle Dondero

We're bringing you some of our favorite finds in downtown this week, including great deals, new merchandise and the scoop on all of the mysterious scooters you're seeing around town. more

How to Plan the Perfect Mother’s Day

May 8, 2018 by Susie Patrick

With Mother’s Day coming up on Sunday, it’s time to start planning how you’ll spend the day with your mother, stepmother, grandmother, or your mother figure. Because let’s be honest, your mom does a LOT. Luckily, downtown Harrisonburg is filled with independent retailers and restaurants that are guaranteed to offer your mom the perfect experience on Sunday. more

Boutique Owner Puts Local Spin on Internet Craze

May 24, 2017 by Kim Kirk

The Internet has forever changed retail. But it will never replace the personalized experience of walking into an independently owned bricks-and-mortar store and being greeted by a person who delivers superior customer service. That’s not to say that online companies aren’t trying. Subscription services such as Birchbox, Graze, Dollar Shave Club and Stitchfix are popping up everywhere. They’re bating shoppers with promises of a customized experience that is based upon their preferences. After you fill out a ‘quick’, one-size-fits-all survey, they send you a variety of products to try based upon your responses. more