Within the first few minutes of visiting Gitchell's Photography, several individuals pass by the business' large windows with only their smiling faces and waving hands showing over the front window displays of vintage cameras. It's as if each individual knows, from daily experience, that Christa Gitchell, her husband, Bruce, and her son, Jon, will be there to return their smile. As she and I sit down together to chat in the lobby area, it feels as though I'm back in Southern Virginia, having a glass of iced tea with a wise neighbor. Christa's nature is one which makes you forget that you might have only known her for minutes. She leans in when she talks to others; she calls people by their name and looks them straight in the eyes. "Integrity is everything," Christa says. She believes that every business, and individual, must possess this attribute in order to survive and thrive, especially in today's world.