Small Business Saturday is a day to celebrate the charm and economic impact that small businesses bring to our community. Many businesses will be offering special promotions, but the benefits of shopping downtown Harrisonburg are much greater than a small discount.

The shop small experience is unique. You'll get the best in personalized customer service. You'll find gifts that weren't mass produced. And, most importantly, you'll play a role in benefiting our local economy. Each dollar you spend at a locally-owned business returns three times more money to your local community than one spent at a chain. #Shopsmall

Shop local in downtown Harrisonburg with more than 40 independent stores, boutiques, and specialty stores to choose from on Small Business Saturday, November 25th! Download a Downtown Harrisonburg Gift Guide to see what items you'll want to snag for this holiday season!

Just bought some awesome earrings from @theyellowbutton on Small Business Saturday! I love shopping here because of the trendy clothes, ambiance, and great customer service. Shopping small helps stimulate the local economy and who doesn't love getting fashion advice from the owner herself. #ShopSmall #DowntownHarrisonburg @downtownharrisonburg

Just bought some awesome earrings from @theyellowbutton on Small Business Saturday! I love shopping here because of the trendy clothes, ambiance, and great customer service. Shopping small helps stimulate the local economy and who doesn't love getting fashion advice from the owner herself. #ShopSmall #DowntownHarrisonburg @downtownharrisonburg

Social Media Contest

  • Participate in our Small Business Saturday social media contest for a chance to win $100 Downtown Dollars! Two winners will be chosen (one from Facebook and one from Instagram).

  • Criteria for the contest include:

    • Share a creative photo of a small business in downtown Harrisonburg on Saturday, Nov. 25th 

    • In the caption, tell us why you love this store and why you love shopping at small, independently-owned stores

    • Using hashtags #ShopSmall and #DowntownHarrisonburg

    • Tag the business in your post

    • Tag Harrisonburg Downtown Renaissance on the social media platform you choose (@downtownharrisonburg)

  • Winners will be announced on Monday November 27th. Stay tuned!