Harrisonburg Downtown Renaissance welcomes you to our historic shopping district to kick off the holiday season this weekend. With 35+ shops downtown that range from recreational gear to fine jewelry and women's boutiques to 40+ restaurants and coffee shops that make up Virginia's first culinary district, you can craft the perfect shopping experience.    

Skip the long lines outside of the big box stores and the frenzied crowds at the mall. Instead, start your day by having brunch or pick up a hand-crafted warm beverage to accompany you on a stroll through independently owned downtown businesses where a friendly atmosphere greets you as you discover unique gifts on Black Friday and Small Business Saturday. 

If you need more incentives, here are a few other reasons to shop small:

  1. Buying local is an investment in your own community. When you spend $100 at local, independent businesses, $68 dollars gets returned to Harrisonburg. When we spend $100 at national businesses, only $43 gets returned to the city. When you buy anything online, $0 gets returned. We’re investing in our schools, roads, and other services we use daily with every local purchase.
  2. Small businesses are the backbone of our economy. According to Forbes, there are 28 million small businesses, which account for 54% of all U.S. sales. Small businesses accounted for 65% of all net new jobs in the last 17 years, too. 
  3. Independent businesses buy local, too! They use local designers, printers, accountants, lawyers, etc. Each purchase of a national corporation is coordinated by its headquarters.
  4.  Independent businesses support nonprofits like HDR, other local charities, and our schools through financial and in-kind donations. Who do you think sponsors all of our awesome downtown events?
  5. You could win $100 just by telling us how much you love shopping small on Facebook or Instagram. Social media contest details.  

Check out how these downtown businesses are celebrating!

*Promotions are offered on Black Friday and Small Business Saturday (unless otherwise noted). 

Bluetique: Friday: 9AM-Noon: 30% off regularly priced styles; Noon-3PM: 15% off regularly priced styles; All day: Additional 10% off sale merchandise and $5 fleece-lined leggings while supplies last. Saturday: Grab a candy cane when you walk in to reveal discounts up to 30% off your purchase

Bluestone Running @ Agora: Friday: Closed. Saturday: 10-20% off on all accessories; 15% off Superfeet; Gift Card specials (buy $100, get an additional $20 for you); 20% off Bluestone branded apparel; and more! 

Blue Ridge Dog: Enjoy complimentary cider and treats for your four-legged friends during their extended hours from 9am-5pm. 

Bring Your Own: Get 20% off the "to-go" collection (includes stainless steel containers, bamboo utensils, snack bags, and more) & 25% off straws through November 30. 

Brothers Craft Brewing: The taproom opens at 11am for Black Friday. Enjoy specials and sales on their to-go beer and merch. Brothers is also kicking off their annual Giving Tree, which is a gift and supply drive to benefit the residents of Mercy House. 

Cuban Burger: Buy a gift card of $25 or more with your meal and receive 10% off your meal

Explore More Discovery Museum: Friday: $25 gift certificates for $20 (use for store items, camps, admission tickets, and more). Saturday: 20% off all store item purchases 

Downtown Wine & Gourmet: Friday: Special discounts during their wine tasting from 5-7PM. Saturday: Free wine tasting from 12-9pm.

Food.Bar.Food: From 4-6pm,  'Buy one, get one free' from their happy hour small plate & half bowl menu with a receipt dated 11/24 or 11/25 from any downtown merchant.

The Frame Factory: Friday: 20% off all framed art and mirrors

Glen’s Fair Price: 20% Off Melissa & Doug Toys

Green Hummingbird: Buy one, get one 1/2 off select accessories & 20% off select apparel 

Horizon Gifts: 10% off board games; 20% off all sterling silver jewelry; complimentary hot cider and cookies

Hugo Kohl Jewelry: Friday: 50% off selected holiday sterling cuff bracelets & 15-25% off all in-store jewelry, 9am - 7pm. Saturday: In-store holiday specials on all sterling silver and gold jewelry, 10am-2pm

The Isle Co.: Buy 3, get one free on any regularly priced soy lotion products. Select seasonal fragrances 25% off. Plus a free lotion bar ($10 value) with $100 purchase.  

Kline’s Dairy Bar: Get 10% when you spend $50 on gift certificates or 15% off when you spend $100 on gift certificates

The Lady Jane: Pick a paper ornament off of the tree to reveal one of the following: sale on entire purchase, sale on specific holiday + gift items, up to 50% off any one item, or a gift card for you to use in shop! (One per customer per day.) 

Larkin Arts: 50% off selected Prismacolor Pencil sets (up to $156 off)

Mossy Creek Fly Fishing: 20% Off Mossy Creek gift cards & 50% off on select apparel and gear

New Creation: $5 and $10 featured items that have been discounted up to 60% off

OASIS: Complimentary hot chocolate 

Pale Fire: 25% off merchandise and growler fill specials from 1-3pm

Rocktown Gift Shoppe: Friday: Closed. Saturday: 10% off entire store & 20% off holiday flags plus a variety of free samples. 

Shenandoah Bicycle Company & PULP: Get a free topping on an acai bowl with any SBC in-store purchase

Shenandoah Joe: 10% off draft coffee and coffee refills

Shenandoah Yoga: 25% off all online gift cards for all four-class and eight class yoga passes

Shirley’s Gourmet Popcorn: Free samples

Ten Thousand Villages: Buy 1, get 1 50% off ornaments and jewelry

The Yellow Button: 10-11AM: 20% off; 11AM-Noon: 15% off; & 10% off the rest of the day

Walkabout Outfitter: $40 off with any $200 or more purchase

withSimplicity: Purchase a simplicity box (includes body cream, body scrub, bath bomb and 30 min hot stone massage) for $55.

Wolfe Street Brewing: Friday: $1 off all pours and flights and a special on 32oz growlers. Saturday: Get $1 off your tab for every receipt you bring in from a downtown merchant purchased on 11/25

Need ideas for gifts? Download our holiday gift guide!