Downtown’s First Beer Launches on July 4th

The countdown is on! In just two days, beer enthusiasts and Valley Fourth attendees will line up at the Turner Pavilion in downtown to experience Rocktown Rye for the very first time. The limited-release beer is the first collaboration between Harrisonburg Downtown Renaissance, Three Brothers Brewing, and Pale Fire Brewing Company and will be released to public at 4pm in the beer garden at Valley Fourth. On this same day, Rocktown Rye will begin flowing from the taps in participating downtown restaurants.

Rocktown Rye celebrates downtown’s craft beer culture and represents the collaborative spirit that exists within our community. The downtown restaurants are showing their support for this project by contributing one dollar from every beer sold to Harrisonburg Downtown Renaissance. The proceeds will support our organization’s revitalization efforts to preserve downtown’s historic charm while making it a destination for people to live, work, shop, dine, and play.

Rocktown Rye, a 5% ABV, has a crisp malt backbone with a rye spiciness flavor. The hops added create a piney/citrus note leaving a balanced bitterness on the tongue.

The beer got its first seal of approval from attendees at the release party on Tuesday at Three Brothers Brewery. The event, hosted by Funkhouser Real Estate Group, was an opportunity for the breweries and HDR supporters to toast and celebrate this creative new concept. 

Finally, what beer would be complete without its own steel pint cup? These 16 oz. stainless steel cups will be available for sale at Valley Fourth for $7 each or 2 for $12. They are durable, versatile, reusable, and dishwasher safe. They won’t break like glass pints and they won’t fill the garbage can or landfill like the ubiquitous red cup. Festival attendees will be able to purchase the cup and have it filled with Rocktown Rye in the beer garden. There's a limited quantity so get there first!

And, as an added bonus, Pale Fire will be at Valley Fourth debuting their new brand. They'll also be on hand talking about Rocktown Rye and answering any and all questions about the upcoming brewery. It's turning into a mini 'meet the brewer' event! 

Kim Kirk is the Director of Promotions at Harrisonburg Downtown Renaissance.
Photos courtesy of Kelly Brady.