What is "Back the Burg"?

Join the Campaign

Back the Burg is a three month campaign focused on growing the number of "Friends" and funds for the on-going revitalization of downtown Harrisonburg. The continued growth of Harrisonburg's dynamic, thriving downtown depends upon the support of individuals and businesses. Community members roll up their sleeves and put their time, energy and donations where their hearts are - downtown!

Become a Friend today!

What are you backing?

Donating to HDR allows our staff to continue the hard work of economic development, supporting small business owners, creating a welcoming downtown for everyone, and cultivating an environment that helps industry thrive.

Your donations help fund projects such as:

  • Downtown events (Valley Fourth, Veterans' Day Parade, Rocktown Beer & Music Festival)
  • Facade enhancement grants
  • Business development workshops


Track our progress




Referral Program

Are you already a Friend of Downtown? You can still participate!
Receive $10 Downtown Dollars for every NEW Friend you refer to us at the $100 level or higher.

Nominate community supporters in your network.

  • Print this sign and fill out the reason why you Back the Burg.
  • Post a picture holding the sign and nominate your friends to join.
  • Use the hashtags: #FriendofDowntown and #BacktheBurg 
  • Earn Downtown Dollars

Meet Our Friends